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Digital
Storytelling Festival
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Introduction:
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DA:
Corporations generally hire multimedia production companies
and agencies to create their brand message stories. Many of
theses stories address the audience with a "voice of god"
narrator that provides a high overview, integrated with
fancy music and graphics. These presentations often don't
resonate with the audience.
I have recently been working on a project with
PricewaterhouseCoopers who sees digital storytelling as both
a means to help top executives more effectively communicate
as well as a way for all employees to communicate their
brand message. In consulting with a vice president I
suggested, "You are a storyteller. You are not a presenter."
Recognizing this difference, he began to reframe his
messages as stories.
JL: What kinds of stories?
DA: Well, I suggested these are the kinds of stories you
tell people at dinner, at lunch, at business meetings,
cocktails. You tell a lot of wonderful anecdotal stories all
around what you are doing, why you are interested in it, and
why you are involved. But those stories rarely are shared
with your employees.
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