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__ E _C _O _N _O _M _Y _
Despite our emphasis on story, text, and sound, digital media for many storytellers is principally a visual medium that integrates the other elements. As a visual medium we are concerned with composition and juxtaposition of visual elements in a single screen and over time. Since our emphasis is in repurposing existing images and video, your initial compositional considerations were already decided by your relative skill in shooting a picture or framing a video. Our concern is more with sequential composition.
In any story we use a process called closure. Closure means recognizing the pattern of information being shown or described to us in bits and pieces, and completing the pattern in our minds.
In spoken word or a written narrative, we are operating at a high level of closure as we are filling in all the pictures suggested by a text or words from images and memories in our brains. If I start a story, "Once upon a midnight dreary..." you are likely to immediately fill in a mental image of a foreboding castle, rainstorms, ravens, the works. We need specific sensual details, shapes, smells, textures to be stated for us to fill in the picture in our mind.
Storytelling with images means consciously economizing language in relationship to the narrative that is provided by the juxtaposition of images. There are two tracks of meaning, the visual and the auditory, and we need to think about the degree of closure each provides in relation to the other. In a normal screenwriting process, the writer is conscious of the visual information as the context for the spoken dialogue or narration, and he or she writes into the visual backdrop of the scenes. If the writer and director do a good job, they will shoot just what is necessary to keep the story visually rich while moving forward, with only the minimum of dialogue and number of scenes necessary to allow us to envision the larger story.
However, we generally are working with projects where the images and scenes exist prior to the script, as in the family album. So the natural approach is to make a visual narrative, to line up the photos on a table, and then figure out what to say about the pictures. The advantage is that you can be very specific about what information you must fill in to make sense of the narrative. The disadvantage is that if there is too big of a gap for the audience to close between images, you are left with holes in your story that you have to invent pictures to fill. We have decided that there is no right or wrong way to compose in this situationscript first or image sequence first. Different people have intuitive skills in the visual or text modes.
Economy is generally the largest problem with telling a story. Most people do not realize that the story they have to tell can be effectively illustrated with a small number of images and video, and a relatively short text. We purposely put limitations on the number of images and video clips our students use. We also suggest that, if they are starting with a script, they create a storyboard with their material and look at every possible way to edit their words prior to beginning the production process.
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